Retail Visual Merchandising Services

POP Deployment

POP (Point-of-purchase) materials such as banners, posters, brochures, etc. play a key role in captivating shoppers, especially in public places. Deployment of POP materials can be time-consuming and demands an acute understanding of shopper's behavior.

Our well-trained retail merchandising team follows the industry's best practices to ensure better visibility of your retail store. If required, we also regularly supplement our clients with timestamped photos, geolocation codes for transparency, and real-time updates on the execution.

POSM Production

The world of retail marketing is extremely dynamic and has stringent deadlines for production planning and execution. We have best-in-class production capability and work with multiple vendors around the world for a wide range of Point-of-sale materials to suit all requirements. We can create everything from roll-up standees, cut-outs, canvas standees, stickers, posters, danglers, buntings, wobblers, etc. based upon your requirements.

In-store Branding

We work with brands and execute multiple in-store branding projects which ensure better recall value and purchasing decisions being made by your customers. Our team of in-store branding experts helps to deliver everything from in-store space identification and placement designs, accurate measurements, printing and deployment services, etc.

In-store Fixture Hygiene

Having worked with retail outlets across industries such as telecom, FMCG, apparel, consumer durables, etc. we have the expertise to deliver retail visual merchandising which fits your need perfectly. We can create asset recce databases to help brands with the timely production of new fixtures, in-store brandings, trans-lights, etc. This will eradicate chances of mismatch while ensuring all the current in-store branding are maintained spotlessly.

Retail Maintenance

With our help, you can be safely assumed that your new product remains fully stocked and the branding and collaterals that go with it are always maintained to their full potential. We also ensure all retail endcaps are set properly & are labeled correctly, the display stands are regularly maintained, safety recalls are maintained properly, etc. Some of the other relevant services that we offer include -

Creating a Focal Point

In several years of customer research and marketing-based activities, we have accurately perceived what customers want, what they look at, and where their attention converges. A retail store is populated with products from multiple brands, so how do you stand out from the pack? This is where the focal point really matters, where we examine displays from various angles to determine where customers are likely to focus. We always hinge on ideas to ensure complete attention to your products and not the distracting designs.

Displays as Storyboards

Our display directly talks to your customers by conveying your brand message and value. We use powerful signages that highlight your product benefits and price advantage through carefully crafted CTA. Our displays work with or without worded callouts, and we use striking imagery such as lifestyle graphics to convey your brand story to your customers.

Impactful Merchandise Display

A well-designed display exposes the customer to as much merchandise as possible. Over the years, we have realized that the more products a customer sees from your brand, the more they are likely to place an order. We design displays for your products by ensuring they don't block narrow corridors and small spaces.

Leverage Empty Spaces

A large portion of the floor space in retail stores remain underutilized. We ensure that our clients can make the best use of the space available to display customer testimonials, lifestyle graphics, etc. which can help your customers connect with your products in a better manner.