Google Analytics Services

Advanced Analytics

Advanced outsourced analytics support is provided for websites that have a lot of traffic, for e-commerce sites, and those using search marketing for acquiring visitors.

Path Analysis

Getting to know the navigational path of your visitors can help you remove obstacles to better conversions. Target more relevant solutions and products to your customer segments.

Goal Setting

Measure definitive goals on your website such as - filling an inquiry form, buying a product/service, etc. These can be customized to ensure that you can identify top metrics that ensure maximum conversion of your goals.

Funnel Analysis

If you engage your customers in a step-wise procedure, you will notice that people will drop off at each step. It is your responsibility to make it easier for your customer to accomplish what he set out to do. By analyzing and experimenting, you can reap the rewards of increased customer turnover.

Advertisement Programs

If you use search marketing campaigns like AdWords, you can easily integrate them with Google Analytics and track the progress. You can keep a close eye on your ad spend by tracking various elements and then tweaking your ad for better results.

Measuring Offline Activities

Many, if not all, companies also use a lot of offline channels to promote and drive traffic to their website. Several e-commerce sites also have their billing and order taking activities in offline sources. It, therefore, becomes important to also incorporate offline elements into Google Analytics. You can meld your data from unrelated sources and present a coherent picture by using the latest tools and data visualization software.

Website Optimization and Testing

Constant testing and optimization are as important as analytics itself. Experimenting with different versions of your web copy, ad placement, and landing pages can give you information on what works and what doesn't. Google Analytics provides tools through which you can conduct statistical analyses and optimize your website.

A/B Testing

A/B testing involves testing different versions of your webpage. You can find out what design or content elements need to be tweaked to achieve the best results.

Multivariate Testing

Although A/B testing is useful, it has some limitations. Multivariate testing on the other hand can test combinations of multiple elements. Multivariate testing can obtain dramatic results by varying online factors such as design, copy, images, etc.

Basic Website Statistics

This service includes standard metrics about how visitors interact with your website. Tracking can also be set up for visitors when they take specific actions on your site. This is suitable for new websites, landing pages, basic websites, and blogs. Our statistics include -

Top content, Search engine report, Geographical data, Popular keywords and referring websites

Flash Tracking

Many websites today employ a variety of rich media including flash presentations and videos. Standard analytics tools do not consider flash as part of the site content. We can tag your flash pages so that important functionalities are tracked.

Custom GA Codes

In some cases, the data that has to be gathered is dynamic and changes depending on the situation. Our web analysts can work with your web development team to make sure that your reporting requirements are met despite the constraints.

Google Analytics Account Setup Services

Our team can help you properly set up and implement new or existing Google Analytics accounts. We will work meticulously to ensure that the Google Analytics account is configured properly and that you are recording all the required business data for use in your data analysis.

Google Analytics Audit Services

If you need to perform a health check on your Google Analytics account, we can help. Our certified Google Analytics experts provide comprehensive Google Analytics audit services to ensure that your data collection process is robust and gap-free. We will audit the tracking code, configuration, data integrity, and account linking.

Google Analytics Consulting Service

If you already have Google Analytics set up but are looking to unlock additional functionality, our Google Analytics consulting services are right for you. We will work closely with you to determine your data goals and help interpret your existing data. After analyzing your situation, we will recommend solutions to help with things like aggregating data across multiple websites, creating customizable reports, setting up conversion funnels, etc.