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Open-end coding is used to categorize open-end answers for quantitative analysis in market research. This analytical technique converts raw data to comprehend the market/consumer behavior. In market research surveys, Flatworld Solutions offer codes for verbatim answers to open questions. Respondents are allowed to reply in their own words. These inquiries usually start with a query about how, what, when, and why. Open-ended queries demand more than a word of reply. The replies might be in the form of a list, a few phrases, or more like a speech, a paragraph, or an essay.

Flatworld Solutions has 20 years of expertise offering open-end coding solutions to large market research firms that collect data for industries such as healthcare and pharmaceuticals, retail, consumer packaged goods, financial services, automobiles, and so on. As a successful open-end coding company, we have completed a large number of projects for international clientele.

Open-End Coding Research Services We Offer

Our researchers have now evolved to make the survey more engaging by adding more questions and improving the storyboard. They also help participants capture what the answer means by grouping or coding the questions. Our market research open-end coding services are classified into the following types -

CAPI, paper surveys, and other open-ended responses

Answers to phone surveys that are open-ended (CATI)

Text from online polls

Speech recordings or IVR

Text from CRM systems/ or customer feedback

Images from social media

Social media responses

Our Process - Open-End Coding Market Research Services

At Flatworld Solutions, when you choose open end coding, we take the time to thoroughly understand our clients' business and develop a strategy that fits their needs. This process helps us gather valuable data and build effective metadata solutions that will help them achieve their goals.

1

Requirement Analysis

As a trusted open end coding company, we receive a raw data file with open-ended responses from the client for coding.

2

File Segregation and Preparing

We separate the files based on pertinent questions and responses with respondent IDs.

3

Creation of Codebook

We create the code frame/codebook by reading each response, comprehending the emotions of the material, and capturing unique ideas. We develop Nets and Subnets and assign numerical codes.

4

Creation of Open End Replies

When a code frame/codebook is approved, we begin assigning numeric codes to the raw open end replies that are received.

5

Delivery

For applicable codes, we undertake frequency and percentage analysis. The final results are sent to the client. If altering or reassignment is necessary, it can be done appropriately and easily.

Why Outsource Open-End Coding Services to Flatworld Solutions?

With years of experience and a team of experts, Flatworld Solutions provides impeccable market research solutions. We understand the complexity of the business and its requirements, which is why we provide our clients with the best possible solutions.

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Outsource Open-End Coding Market Research Services to Flatworld Solutions

Flatworld Solutions maintains strict and consistent quality standards when it comes to business research. Our coders are intelligent and detail-oriented. Our quality team specialized in the service meticulously checks each project at various checkpoints. Contact us right away if you are looking at outsourcing open-end coding market research services at a low cost.

Contact us now for top-notch open-end coding services at budget-friendly pricing options.

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Movement Mortgage
Alcon
ARI
Maximus
Redwood eLearning

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