Web Analytics Software Setup

Getting more from a web analytics software setup

Any web analytics package is designed to capture pre-defined activities on your website; most of them provide standard reports that measure only top level information. For example, a standard Google analytics setup may provide:

1. Navigation summary
2. Referral websites
3. Bounce rate and time spent on site
4. Visitor data
5. Content data
6. Keyword and search engine reports

Though these reports do provide useful information, they might not be enough for your business to take actionable results.

For example, a standard report cannot provide a benchmark of how your site has performed on various fronts when compared to that of your competitors. Generating custom reports go beyond tweaking settings.

Several web analytics tools provide APIs and advanced tools that can be used to generate customized reports, dashboards and measurement patterns.

Website analytics software setup, customization & implementation

When you work with Flatworld, we will spend a considerable amount of time initially to understand your business motivators, goals and other factors that can have an influence on your marketing / business plan. This information is used to derive custom reports and may sometimes involve modifying a web analytics tool to a great extent.

We can configure your web analytics tools based on your business objectives, type of business and website. As a part of the configuration, we will also define clear and correct filters, set the necessary templates and define the parameters relative to the website to be analyzed. We will also make advanced settings to understand the visitor behavior to your website. Once your tool has been implemented and configured specifically for your site, you can start getting actionable results.

Some of the high points of our web analytics customization service include:

• Experience in working with several companies, from providing simple report customization to complex implementations of analytics tools on multiple websites
• After a round of understanding your high level goals, we implement the action plan tailored for your business and start collating data from the analytics tool
• Our customizations include among others- path analysis, scenario analysis, content groups and benchmark reports
• Extensive experience in Google analytics setup
• You will be able to further leverage the usability of your web analytics tool, once we define advanced analysis parameters and custom dimensions

When you have the right web analytics tool setup, you can spend less money on planning and implementing marketing programs. A fine tuned web analytics package can provide you with a goldmine of information that can ultimately improve your conversions.

Contact us today and we'll be happy to work with your business in customizing your analytics tool for the best results.